DON’T DULL YOUR SHINE.
If you’ve ever experienced an aversion to Marketing & Branding, you’re not alone.
The most creatively-gifted, passionate people are often the ones with who face the greatest challenges when it comes to strategic marketing. Why is that?
You’re the first to create something innovative & stunning, but when marketing, branding and promotion enter the arena, something stops you in your tracks. What is it?
In a world of corporate brands and industry, artists often fear that their passion doesn’t hold the same value as other goods & services. They fear that art it isn’t equipped to thrive a corporate envrionment. To break down misconceptions and blast those obtsacles to success, it’s time to Call. Them. Out.
(SUCCESSFUL) BRANDS ARE ALIVE.
A brand is a living embodiment of your voice & vision. Successful brands ARE inherently works of art that live, breath, interact with the world, and grow.
YOU ALREADY KNOW YOUR BRAND.
An authentic brand focuses the spectrum of your art’s personality. Simply put: you already know the biology of your living brand. You have everything you need.
STRUCTURE ≠ RESTRICTION.
Successful brands thrive when focused, structured, and comitted. These motivators are not imposed from the outside; they are self-generated and inherently aligned with a brand’s success.
REBELLION IS KEY TO SUCCESS.
Market disruption. It’s what innovators aim for. Market-disrupting brands are anything but restricted rule-followers. They are professional and cohesive, but challenge the status quo from their core.
YOU ALREADY HAVE THE INGREDIENTS.
The way that you grow as an artist is the same way you grow as a brand. When this ‘ah-ha’ moment hits you, it will be obvious. And funny.
ALL YOU NEED ARE THE RECIPE & TOOLS.
It’s just like picking up a new art medium or instrument: there are techniques & tools. These tools are easy to use. And of course, this is why I’m here.
EVERY HUMAN LOVES AND NEEDS ART.
FACT: every person loves art. Audible, visual, wearable, edible, and beyond. It is a staple of humanity’s history and development. There is no home without art in it. We wear it and carry it in our pockets every day. We already pay for art on a consistent basis.
OWN YOUR VALUE, AND THE WORLD REFLECTS IT.
We teach the world how to value us by claiming it for ourselves first. Incorporating a market analysis is essential, but it all comes down to confidence in the quality of your work. Creation takes a great deal of skill, diligence, practice and energy, equal to all other professions.